About us :-

 

Larmsr is the leading beauty retailer in the Middle East and has been in the beauty business for over 15 years now with over 60 stores across 10 countries in the region. Larmsr has developed intuition, insight and expertise into the world of beauty in the Middle East – with makeup and nail polish at the heart of their expertise. Larmsr knows its consumers and their distinctive tastes – they are unique, with a passionate beauty personality that Larmsr can completely relate to.

Larmsr is the Middle East’s beauty store next door; experience its vibrant world of beauty where you can explore the adventure of makeup.

 

 

Larmsr story  :

Laura Larmsr, Larmsr's President & CEO , is addicted to nai polish! She always wondered why some women dont wear nail polish that often and prefer wearing plastic nails or even not getting their nails done by their own. She started asking most womens about that certain situation, and most of them answered that applying it takes a long time for the polish to dry, and others were Muslim woman who said that nail polish can't be worn when a women has to pray Salat. (Salat : the ritual prayer of Muslims, performed five times daily in a set form )

Later on , Laura started the idea of the 5 second ready nail polish ! It grew successfully year after year.

 

 

 

Larmsr stores :

 

Larmsr operates approximately 60 stores in 10 countries. Larmsr opened its first store in Dubai in 2000. Larmsr's Middle Eastern headquarters is located in Dubai, with corporate offices in Eygept and Saudia Arabia.

 

 

Larmsr Executives :

 

• Laura  President & CEO of Larmsr.
• Maha Sulaiman , Executive Vice President of Human Resources and Education
• Sam Rollier, Chief Financial Officer and Senior Vice President of Finance and Operations
• Raghad Mahmoud, Senior Vice President of Retail
• Ameera Altaweel, Senior Vice President, Digital.
• Anwar Zaki, Senior Vice President of Marketing and Brand
• Lamia Hatim, Senior Vice President and Country Manager Larmsr Emirates
• Mary Patrick, Senior Vice President of Merchandising 
• Renad Kamel, Chief Information Officer and Senior Vice President of Technology
• Shahad Mustafa, Senior Vice President of Supply Chain